Our Staff

As the Sarasota Housing Authority transitioned from a troubled agency to a high performing one, it has gone through a significant turnover in staff, especially at the management level. SHA is confident that the staff we now employ are highly trained and fully capable of successfully carrying out our mission in serving our families and our community. We are pleased to introduce you to our Principal Staff team:

William (Bill) Russell

Executive Director
(941) 361-6210, ext. 224
wrussell@sarasotahousing.org 

Andrea Keddell-Heintz

Executive Assistant
(941) 361-6210, ext. 221
akeddell@sarasotahousing.org 

William (Bill) Jackson

Director of Asset Management
(941) 361-6210, ext. 252
wjackson@sarasotahousing.org 

Sharla Frantz

Director of Finance & Human Resources
(941) 361-6210, ext. 228
sfrantz@sarasotahousing.org 

Paula Hoffman

Director, Housing Choice Voucher (Section 8) Program
(941) 361-6210, ext. 229
phoffman@sarasotahousing.org

Ken Waters

Director, Resident Services
(941) 361-6210, ext. 261
kwaters@sarasotahousing.org 

Tim Tyrrell

Director, Development & Modernization
ttyrrell@sarasotahousing.org